734 New Patients. $20.41 Each.
Now It's Your Turn.
$15k total ad spend. 4.5 years running.
A Google Ads system built for chiropractors, by a veteran marketer who runs it for a real practice. Do it yourself with our playbook, or let us do everything for you.
Launch pricing for the first 50 buyers. One new patient covers it.
Real Numbers. Real Campaign. Real Practice.
That's a 29:1 return.
Every single dollar we put in came back twenty nine times over.
We didn’t start with a flood of new patients. We started at one or two a week. Then Google learned our market. The algorithm got smarter. The results compounded. Some weeks we’d get 5, some weeks 11, some months we’d hit 35. Once built it continued to learn and hit its stride.
Our average cost per patient over 4.5 years is $20.41. Yours will be different. In competitive cities, $20 to $100+ per patient is realistic. In smaller markets, you might beat our numbers. The question isn’t whether your cost matches ours — it’s whether the return makes sense for your practice. When a single patient is worth $600 to $1,500 over their lifetime, it almost always does.
These are our actual numbers from a real campaign. Your results will depend on your area, competition and offer. The playbook shows you how to build yours.
You Already Know Something's Off
You’re paying $1,000 to $3,000 a month for marketing help and you couldn’t explain what’s actually being done if a colleague asked.
That doesn't even include the cost of the Google ads.
The “Google expert” keeps calling with recommendations that somehow make things more expensive and less effective.
You’re getting clicks. You’re not getting patients.
Your cost per patient keeps climbing and nobody can explain why.
Or you haven’t started ads yet because everyone makes it sound like you need a marketing degree and a $5,000 monthly budget to compete.
You don’t. You need the right system - one built for chiropractors.
But what about SEO? Social media? Facebook Ads?
We get it. Let’s put this to bed.
“Why not just do SEO?”
You’re a solo chiropractor competing against health directories, clinic chains, and content farms for page one. Organic SEO takes 6 to 12 months to show results — if it works at all. You’re paying someone $1,000 to $2,000 a month for blog posts and backlinks with no guarantee you’ll ever rank. And even if you get there, one Google algorithm update can wipe you off the map overnight.
With Google Ads, you’re on page one today. You control the position. You control the spend. And you can measure every single dollar.
“Why not social media?”
One word: intent. Someone scrolling Instagram at 9pm isn’t looking for a chiropractor. Someone typing “chiropractor near me” into Google at 9pm is. They’re in pain. They want help. They’re ready to book.
Social media is fine for staying visible to people who already know you. It’s terrible for finding people who need you right now but don’t know you exist. Google Ads captures demand at the exact moment it happens. That’s a fundamentally different kind of traffic
“What about AI? ChatGPT? Is Google even relevant anymore?”
When someone searches “chiropractor near me,” Google still shows ads and the map pack — not an AI answer. Your patients — adults in pain looking for immediate help — are still using Google. AI might reshape search eventually. Right now, Google Ads is where your new patients are.
Here’s what overpaying for marketing actually costs you.
Typical Google Ads management fees run $1,500 to $3,000 a month. That’s $18,000 to $36,000 a year — just in management fees. Your ad spend is on top of that.
We spent $15,000 in total ad spend over 4.5 years. No monthly management fees. No contracts.
Three ways to think about our $297:
It’s less than what most chiropractors pay for a single month of marketing help.
It’s less than half of what one new patient is worth to your practice.
It’s $8.25 a day for the first month. Less than two morning coffees. After that, it’s free forever.
I’m Diana. I built this because I knew there was a better way.
I've spent my career in marketing — ad agencies and marketing roles across Canada, France and Australia. I've also built and sold businesses, all on the back of smart advertising.
For the past 4 years I've been running the marketing for a local chiropractor.
One system. Tested, broken, fixed and refined over four years until it ran like a machine. It even survived a move to a new clinic location that's far more competitive.
734 patients. $20.41 each. 4.5 years running and still going.
I wrote it all down — every setting, every rule, every mistake to avoid — and turned it into this playbook.
Nothing is held back. This is the actual system we use. Now it's your turn.
— Diana
Google Search Certified
Here’s everything you’re getting.
.jpg)
The Complete Google Ads Playbook — Value: $2,000
The full system — campaign structure, keyword strategy, ad copy formula, bidding settings, everything. Step by step with screenshots.
The Killer Offer Framework — Value: $500
How to research your competition, identify what they’re offering, understand what your potential patients are actually worried about, and build an offer that makes you the obvious choice. Most chiropractors skip this — and wonder why their ads don’t convert.
Keyword Research Walkthrough — Value: $500
How to use Google’s free tools to find out exactly what clicks cost in your area before you spend a cent. Know your numbers before you launch.
Conversion Tracking Setup — Value: $400
How to set up tracking so you know exactly which ads are generating booked patients. We cover what works, what doesn’t, and what to do if your booking software makes tracking harder than it should be. (Most of them do.)
The Campaign Monitoring Rulebook — Value: $300
When to check your ads, when to leave them alone, when to optimise, and when to worry. Includes impression share, Quality Score, search terms review, and competitor monitoring. The rules that stop you from wrecking a working campaign.
Click Fraud Protection Guide — Value: $200
How competitors and bots secretly drain your budget AND corrupt your campaign. What to watch for and how to protect yourself.
Total value: $3,900 You pay: $297
But you'll also get these. Free.
BONUS 1: The High-Converting Landing Page Blueprint — FREE (Value: $500)
Includes a live demo landing page you can model from — visit it on your phone, see exactly how it's structured, and build yours to match. Section-by-section blueprint with the exact copy framework, video script, booking setup, domain guidance and review display strategy.
BONUS 2: The Patient Objection Playbook — FREE ( Value: $300)
The 8 objections running through every potential patient's mind before they book — and exactly how your ad, landing page, and offer should answer every single one,
BONUS 3: The Monthly Campaign Health Report Template — FREE ( Value: $200)
The complete monthly review system we use to know exactly what's working and what to fix. Walks you screen by screen through your Google Ads account — Overview, Campaigns, Search Terms, Quality Score, Auction Insights, Recommendations — with decision frameworks for when to change your budget, Target CPA, keywords, or ads. Includes month-over-month tracking tables, a competitor tracker, a troubleshooting guide for the most common problems, and a printable action plan. Same system our Done-For-You clients receive monthly.
Total value including bonuses: $4,900 You pay: $297
LAUNCH PRICING - FIRST 50 BUYERS
The Complete Google Ads Playbook — $2,000
The Killer Offer Framework — $500
Keyword Research Walkthrough — $500
Conversion Tracking Setup — $400
Campaign Monitoring Rulebook — $300
Click Fraud Protection Guide — $200
BONUS: Landing Page Blueprint — $500
BONUS: Patient Objection Playbook — $300
BONUS: Monthly Health Report Template — $200
Total Value: $4900
$297
One new patient covers it. Everything after that is profit.
Instant download. 90-day guarantee. You keep everything either way.
Don’t want to do it yourself?
Let me do everything for you.
$497/month. Everything included. No contracts. Cancel anytime.
Same system. Zero effort from you.
Your setup and ongoing campaign management is handled by me personally — not outsourced to a team overseas who may not even fully understand what a chiropractor does.
I build your landing pages. I set up your Google Ads. I configure your tracking. I check your campaign regularly and send you a monthly report showing exactly what happened, what I did, and what's coming next.
As part of onboarding, I review your offer against your local competition and recommend adjustments if needed. Your ads and your offer need to work together — I make sure both are strong before anything goes live.
You stay focused on what you do best — caring for your patients.
What's included:
✓ One chiropractor per area — I won't take a competitor in your market. Your area is exclusively yours for as long as you're a client.
✓ Up to 3 custom landing pages built and hosted — one per ad group, each localized to your area. Designed to convert ad clicks into booked patients, with online booking and dedicated new patient time slots configured. You keep full control of your booking calendar to add or block slots anytime. Additional landing pages available at $97 each.
✓ Google Ads campaign setup — the exact system from the playbook, built for your area and your offer
✓ Offer review and competitor analysis — I research who else is advertising in your area, what they're offering, and make sure yours stands out
✓ Conversion tracking installed and monitored — every booked patient tracked back to the ad that brought them in
✓ Monthly campaign management — search terms cleaned, Quality Score monitored, budget adjusted
✓ Monthly competitor monitoring — who's advertising, what they're offering, whether your positioning still holds
✓ Google recommendations reviewed — I check what Google suggests and explain why I ignore most of it
✓ Monthly performance report delivered to your inbox — conversions, cost per patient, competitors, what I did, what's next
✓ New patient notifications — when someone books, you get an instant notification. They get an automatic confirmation email and intake form. Your job is to deliver an exceptional first visit.
Optional add-on:
Click Fraud Protection
Active on your campaign 24/7, blocking competitor clicks and bots before they waste your budget. Recommended for competitive markets with multiple chiropractors running ads. I'll advise during onboarding whether your area likely needs it and you decide.
What about ad spend?
Your ad spend goes directly to Google on your credit card — separate from the $497/month. During setup, I research your market and recommend a daily budget based on your area's competition and search volume.
Total monthly cost: $497 service + your ad spend to Google. That's a fraction of what typical marketing agencies charge — and I do more.
What to expect:
Onboarding (1–2 weeks): You fill in the questionnaire and send me your photos. I review your offer against your local competition and recommend adjustments if needed. You approve the landing pages. I configure your booking calendar with your new patient time slots. The faster you get me what I need, the faster we launch.
Campaign goes live: Once your landing pages, booking, tracking, and ads are built and approved — your campaign goes live.
Month 1: The learning phase. Google's algorithm is gathering data about your market. Bookings may start slowly. This is normal — the system is calibrating.
Month 2: The algorithm has enough data to start optimizing. Bookings become more consistent.
Month 3 and beyond: The system finds its stride. Results compound as the algorithm learns which searches produce patients in your area.
Spots are limited. Accepting new clients from mid August 2026.
No setup fee. No contracts. Cancel anytime.
“So how much do I actually need to spend on ads?”
The playbook (or the Done-For-You service) is the system. Your Google Ads spend is the fuel. They’re separate costs.
Ad spend goes directly to Google on your credit card. How much depends on your market.
In most US markets, clicks for chiropractic keywords cost $5 to $20. To generate enough data for the system to learn, you need roughly 5 to 7 clicks per day. That’s typically $25 to $50 per day, or $750 to $1,500 per month in ad spend.
But here’s what actually matters — your return:
If your average patient visits 10 times at $100 per visit, that’s $1,000 in lifetime value. If your ads bring in 5 new patients a month at $30 each, you’re spending $150 to generate $5,000 in patient value. That’s a 33:1 return.
Even in competitive markets where you’re paying $50 or $80 per patient — if that patient is worth $1,000, you’re still looking at a 12:1 or 20:1 return.
Do the math for your practice:
Step 1: What do you charge per visit? Multiply by average visits per patient. That’s your lifetime patient value.
Step 2: Check your local click costs using the keyword research section in the playbook.
Step 3: Compare. If one patient is worth $1,000 and costs $30 to acquire, every dollar in comes back 33 times over.
Once you see your numbers, the question isn’t whether you can afford to run ads. It’s whether you can afford not to.
The Numbers That Change Everything
$600 - $1500
Average lifetime value of a
chiropractic patient
$10 - $100
Typical cost of a new patient
depending on your market
5:1 to 50:1
The return range. Even at the
low end, it's a no-brainer
Our campaign runs at 29:1. Yours might run at 10:1 or you may beat our numbers. The exact number depends on your market, your fees, and your competition. But the system pays for itself with patient number one, and every patient after that is profit.
And here’s what no dashboard shows: happy patients refer. Friends, family, coworkers.
Patients who cost you $30 bring in patients who cost you nothing. One new patient isn’t worth $600 or $1,000 — they’re worth double that once the referrals walk in.
This isn’t for everyone. Check before you buy.
This is for you if...
✓ You’re a solo or small-practice chiropractor tired of hoping the phone rings
✓ You want a system that brings in patients while you sleep
✓ You’re willing to follow the plays exactly as written
✓ You’d rather understand your marketing than wonder what you’re paying for
✓ You want to know where every dollar goes and what it brings back
Walk away if...
✗ You run a multi-location practice with a marketing team — you likely need something more complex
✗ You want someone else to do everything for you — though we offer that too
✗ You're not willing to spend money on ads — the playbook is the system, the ads are the fuel
The most lopsided guarantee in chiropractic marketing
For the playbook:
Follow the system. Run your campaign for 90 days. If it doesn’t generate booked appointments, we’ll review your setup and make it right. Full refund if we can’t. You keep the playbook.
For the Done-For-You service:
Cancel anytime. If we’re not filling your calendar, stop paying. That simple.
One thing I can’t do:
I can’t make a weak offer convert. If the chiropractor down the road is offering a $49 first visit with treatment included and your ad says “free consultation, call for details” — they’re going to win. That’s why the playbook dedicates an entire section to building an offer that wins. And that’s why the Done-For-You service includes an offer review before I build anything.
Follow the system. Including the offer. That’s the deal.
Still thinking it over? Good. Read this.
Q: “I’m not tech savvy.”
A: If you can book a flight online, you can build this campaign. Every step has screenshots. Or skip the setup entirely — our Done-For-You service builds everything for you.
Q: “I don’t have time to manage ads.”
A: Google ads setup can take a weekend. After that, there’s a daily dashboard monitoring and a monthly review. We believe that many chiropractors would find it manageable, but if you’d rather focus entirely on patients, that’s exactly what our Done-For-You service covers — we handle all of it.
Q: “How much do I need to spend on ads?”
A: Your ad spend goes directly to Google, not us. Most chiropractors spend $750 to $1,500 per month depending on their market. The playbook shows you how to calculate the right budget for your area. Even at $30 per new patient, if that patient is worth $1,000 to your practice, the math speaks for itself.
Q: “What if it doesn’t work in my area?”
A: The playbook includes keyword research for your specific market. You’ll see what clicks cost in your zip code before you spend a cent.
Q: “Will I get the same results as you?”
A: Our average is $20.41 per patient over 4.5 years. Your number will be different — every market is. In competitive areas, $30 to $100 per patient is realistic. But when a patient is worth $600 to $1,500 to your practice, even $80-$250 per patient is a strong return, especially since many refer in friends, family and coworkers. The playbook helps you calculate your numbers before you start.
Q: “I’ve tried Google Ads before and it didn’t work.”
A: Let us guess — broad match keywords, conversion tracking not working, manual bidding, Display Network on, Performance Max, targeting locations too far away or it was set up once and never looked at again. We cover every one of those mistakes and why they killed your results.
Q: “My booking software makes tracking hard.”
A: Most of them do. The playbook covers the workaround — or skip the headache entirely with our Done-For-You service. We build your landing page with tracking that works perfectly regardless of what practice software you use.
Q: “Why $297 when I could figure it out myself?”
A: You can. We did. But every mistake costs real money — wrong keywords, wrong settings, click fraud you don’t know about. We spent 4.5 years and thousands of dollars learning what works. The playbook skips the expensive lessons.
Q: “Why not just do SEO or social media instead?”
A: SEO takes months with no guarantee. Social media reaches people who aren’t looking for you. Google Ads puts you in front of someone typing “chiropractor near me” right now — the highest-intent traffic you can buy.
Q: “What if it doesn’t work for me?”
A: On the playbook — 90 days from when your campaign goes live. If it doesn’t generate bookings, we’ll review your setup and make it right. Full refund if we can’t. You keep the playbook. On the Done-For-You — cancel anytime. Not working? Stop paying.
Not ready yet? Start here.
"The 5 Google Ads Mistakes
Costing Chiropractors Thousands"
A free checklist of the most expensive mistakes chiropractors make with Google Ads — and what to do instead. Find out if you’re making them.